Adidas' new product, "TechFit Period Proof Tights," was developed to allow women to stay active even during their period.
Adidas Japan and Redbox Japan collaborated on a product campaign in Japan.
The "STAY IN PLAY" campaign challenges one of the taboos in the sports world - menstruation - and aims to empower young female athletes to play sports comfortably without being affected by their periods.
For this campaign, I participated in a talk session called "STAY IN PLAY: GIRLS LESSON by adidas" to deepen understanding of menstruation.
We held a talk session with Adidas athlete Reia Iwade and student representative Rino Nakajima.
"Current situation and issues regarding menstruation and periods"
"Students' anxieties and worries during menstruation"
Enjoying sports during your period
We conducted a physiological education class on the theme of
Product campaign details:
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